Interactivity, UX, and Email Drip Campaigns 

Interactivity, UX, and Email Drip Campaigns

Case Study

My Role

UX Research, Email Design, Writing

Tools Used


This project is a close observational study that is investigating the role of interaction design and overall user experience in email drip campaigns. 


In the coming years, digital marketing has become more focused on maintaining great human to computer interaction among users. This is seen in many forms of digital marketing, including email marketing that is still on the rise.

Pages from the Case Study Presentation

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© 2020 by Shaniqua Dawes.